Privacy Policy

Depending on how you interact with us, we may collect your name, company name, email address, telephone number, project location, and details about services, estimates, appointments, or ongoing projects.

We may also collect messages, photos, documents, consent and opt-out records, timestamps, delivery information, and technical information generated through our website, such as IP address, browser type, and device information.

Please do not send passwords, Social Security numbers, payment card details, or other sensitive information through SMS or WhatsApp.

We use information to respond to inquiries, prepare estimates, coordinate appointments, support project communications, maintain business records, protect our systems, and meet applicable legal obligations.

Where implemented, Wali, Brightway's virtual assistant, may help organize inquiries and respond to messages. Relevant content may be processed by service providers acting on our behalf. You may request a Brightway team member at any time.

The program is called Brightway Customer Messaging. After you initiate contact by SMS, we send a consent request asking you to reply YES. Customer service messaging begins after you confirm, and we send an enrollment acknowledgment. Initiating contact alone does not enroll you in ongoing messaging.

We maintain records of consent and communication preferences. Consent covers customer service inquiries, requested estimates, appointments, and project communications. It does not authorize promotional messages or unrelated notifications. Consent is not a condition of purchase.

We do not sell or share mobile information, SMS opt-in data, or consent with third parties or affiliates for marketing or promotional purposes. Service providers may process necessary information solely to deliver and administer messaging on our behalf, subject to restrictions on independent use.

Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for assistance. Supported opt-out keywords also include END, CANCEL, UNSUBSCRIBE, and QUIT. For full terms, visit https://brightwayengineering.com/sms-terms.

Our site walkthrough and contact forms collect the contact and project details you submit so we can respond to your request. Submitting a form does not enroll you in SMS. Contact form emails are delivered through Postmark, our email service provider.

Our hosting provider logs technical information for security and site performance. We may use cookies for analytics and, when connected, LinkedIn Insight Tag for advertising measurement and relevant ads. When active, that integration may process browser and usage data under the LinkedIn privacy policy: https://www.linkedin.com/legal/privacy-policy.

Where available, use the cookie banner to decline non-essential cookies, or adjust your browser settings. Some analytics or advertising features may then be unavailable. SMS opt-in and consent records are excluded from advertising use and are not supplied to third parties or affiliates for marketing or promotional purposes.

We may share necessary information with providers supporting communications, hosting, storage, customer support, and business operations, solely to perform services for us. We may also disclose information when required by law or reasonably necessary to protect rights, safety, or the security of our services.

Project information is intended for authorized recipients. We may verify identity and the relationship to a project before sharing its status, documents, or other details.

We use reasonable safeguards to protect personal information. No transmission or storage system is completely secure. We retain information as needed for customer service, project records, consent management, and applicable legal or contractual obligations.

You may contact us to request access to, correction of, or deletion of personal information, subject to applicable law and recordkeeping obligations. Opting out of SMS does not prevent you from contacting Brightway through other channels.

Our services are intended for adults and businesses. We do not knowingly collect personal information from children under 13. If you believe a child has provided information, please contact us so we can address it.

External sites and services have their own privacy policies. When you use WhatsApp, its applicable terms and privacy policies also govern your use of that platform.

We may update this policy as practices change. The updated policy will be posted with a revised effective date.